Marketing that moves you

forward.

Strategic marketing and growth plans for female founders ready to start or scale. 

Apply Here

momentum

White Wave v2

You're building something

but what got you          won't get you

Maybe your foundation is there but the future feels unclear. You’re reached a level of success, but are at a plateau.  Or maybe you’re taking a leap to start and feel the pressure that comes with sustaining your growth. 


You're just at the edge of your next level.

We help you cross that edge with clarity, conviction, and a custom plan to get you to the next stage of growth.

Black Wave

there.

here

different

beautiful

big

transformational

You don’t have to figure this out alone.
You just need the right people in your corner.

We’re Carly Valancy and Jordan Baum,

We help female founders scale with clarity, confidence, and intention. We started Momentum because we kept seeing brilliant founders doing meaningful work continuously stuck in the weeds, second-guessing their next move, and burnt out from trying to grow while flying by the seat of their pants.

Co-Founders of Momentum Consulting

Read our meet cute here!

Meet Jordan

With over six years running my own agency and partnering at a CMO level, I bring both the creative and analytical sides of marketing to every project. My strength lies in building full-funnel strategies, spanning email, paid ads, social content, and website UX.

Meet Carly

With a background in product and community-led growth, my focus is in helping you find, connect with, and grow with your people. My strength is mapping out your go to market strategy and growth channels in a way that aligns with your revenue goals and vision for the future. 

We’ve worked behind the scenes of more than 60 brands, with focuses across e-commerce, education, technology, and coaching. 

We specialize in creating momentum for founders with positioning that lands, systems that scale, and a brand that feels sustainable.

Work With Us

clients & collaborators

undermining

What if you're

your own brand?

Put a finger down if:

You need a real plan, strategic partnership, clarity of vision, and momentum you can feel.

Black Wave v2

You're ready to take a leap but need the confidence and clarity to move intentionally.

Your days feel like chaos, just movement-by-force.

You feel like you’re always catching up instead of thinking ahead.

You’re too busy working in the business instead of on the business.

You know AI is changing the landscape, but you’re not sure how to adapt.

mo·men·tum

The quality of motion. The tendency of something to keep moving or developing without being stopped. 

Momentum is the energy that builds when your brand, offers, and strategy are aligned. When your time and money is most effective. Momentum is prioritization. Not doing everything on every platform at once. Knowing exactly where to begin and knowing where to go. 

We are your strategic growth partners.

We step into your business with fresh eyes, develop a growth plan that guides you toward your revenue goals and vision for the future, and map out exactly what you need to do to get there. 

•  6-Month Strategic Growth Plan
•  AI tool custom-trained on your voice, IP, and vision
•  Brand positioning refresh
•  Sales + funnel audits that optimize your customer journey
•  Revenue mapping + offer strategy
•  Email funnel & sales sequence support
•  Marketing audits (what’s working, what’s not, and what to do next)
•  GTM and launch strategy
•  Slack access
•  Implementation support from our team
•  Us as an extension of your team

Your growth,
in motion

Apply Now

Growth Plan

Raving Reviews

"She's a                       in every sense of the word, it's how her brain works."

About Jordan

storyteller

"This translates into a bunch of different tactical things that she excels at (copy, creative, positioning, etc) - but what's more valuable in my opinion (especially in a team setting), is that you can count on Carly to get close to the subject matter, to understand the customer/user, to get a "feel" for what an audience cares about, is interested in, and what would resonate." 

About Carly

— David Cavise, Primer

"We have been positively
               with Jordan's expertise and strategy lens."

thrilled

"And the results definitely speak for themselves. From funnel ideation to strategy consulting down to ads setup, she's made sure we haven't missed a detail and been the collaborative partner of our dreams. In just a few short months we have well over 1000 downloads on a high quality lead magnet and an influx of leads all around."

— lauren, brand good time

"One of the           decisions you will ever make is working with Carly and Jordan. 

About Both

best

"If you are seeking your voice, trying to expand your reach, or just looking to refine the details of your work in the world, you will find no better partners. I experienced true momentum. Their work is transformational, their approach is fun and engaging, and they are deeply good human beings. You won't regret partnering with this dynamic duo."

About Both

— David Walden, Willow Tree Wellness

"Jordan and Carly helped provide me               
                   and                   "

"We had set the foundation for my brand over the years, but I needed to finally focus and turn on a strategy that would enable long-term sustainable growth. I had all these ideas, but had no clue where to start. I really do feel the momentum even after a few weeks working together, and can't wait to continue."

clarity,

— Rachel Johnson, ah.mi health

strategy,

support.

"Working with Carly leveled up my business in literally
             way."

About Jordan

every

"She didn’t just hand us a generic strategy, she crafted a plan that was completely aligned with our goals, values, and audience. Carly has a rare ability to zoom out and see the big picture while also getting into the weeds and helping us execute with precision. We now have sustainable growth for the first time, systems that support our vision, and the confidence to scale without burning out. If you’re serious about growing with intention, Carly is the partner you want in your corner."

About Carly

— Jenna Phillips, Sphere

"Jordan and her team are                     to work with!"

"She is SUPER knowledgeable, very attentive, helpful and really focuses her time into helping you build your business. From marketing to meta ads, consulting and beyond. I highly recommend working with them! "

— Remi Aliso, Thirdeye Studio

amazing

Case Studies

30,000

New subscribers across email lists

3x

Revenue growth in 9 months

+60%

Conversion rate across key channels

Our clients have experienced wins like...

Ok but seriously, you don’t need another consultant telling you to post more on Instagram or redo your logo. You don’t need a generic strategy or marketing fluff.
    
You need someone who actually understands what it takes to grow a business, and isn't afraid to roll up their sleeves with you.
    
If you're serious about growth, so are we.

We're built different

Let's Build Momentum

Frequently Asked Questions

We specialize in supporting women in the health + wellness space, who are starting or scaling. We work across product, ecommerce, and community-led growth.

You need to be ready to take a leap, yes. We will help you build the strategy and execution plan to get you there.

We will work with you and your team to make sure you are set up with the right tools and systems to execute.

Even better. We integrate into your team and ensure everyone’s aligned and moving in the same direction so growth can happen faster.

We build you a custom tool trained on your voice, offers, and growth strategy. It can help you create content, optimize funnels, and make smarter decisions faster.